Scarlett Vespa believes the future belongs to those who are willing to embrace individual responsibility, have a half glass attitude and never give up. She is ‘The Conscious Entrepreneur’, Brand-maker, Transformation Coach, Speaker & Founder of TCA, the Digital Marketing & Learning Network for Coaches and inspiring Companies. TCA is dedicated to helping the spiritual-minded ‘Conscious Entrepreneur’ build a successful career in this challenging new world of business. Scarlett shows how roadblocks are a modern-day rite-of-passage into a more meaningful life, with personal accountability for success.
The Conscious Agency, now The Coaching Agency, has relaunched itself to support those entrepreneurs looking to market themselves through the coaching directory and connect with other like-minded entrepreneurs.
Scarlett is determined to prove that spirituality does belong in the boardroom, a lesson learnt after losing everything. This transformational experience inspired her to create the Mrs V Shift in 2016, a yearly event to give women over 40 a voice. It would lead her to be featured on popular morning talk shows and across media outlets all over the country.
With a media and advertising career spanning over 25 years, Scarlett’s journey only underscores her resilience. From working on set with Hollywood heavyweights such as Nicole Kidman and Jack Thompson to being named one of the first female TVC Directors in Australia, Scarlett was never one to allow gender to stand in the way of her success. She would go on to work in corporate advertising with brands such as Disney, David Jones, Westfield including being head of broadcast for the Commonwealth Bank and generate million dollar revenues until a shift away from corporate to follow her passion changed everything.
Today, with people looking for hope and meaning in an uncertain world, Scarlett brings inspiration and the right tools to take a confident step towards a new career and new life.
I love branding. Why? Because that’s what it is all about – your why!
I was born asking that question which led me to be a great lover of personal development. A brand is your totem, your strength and understanding your brand can change everything.
Uncovering the depth of our own ‘why’ and bringing that to life is such a great journey. Our career and business today is our modern-day rite of passage I believe and that is why our brand (personal and business) deserves your focus and attention.
Whether you know it or not, you have a personal brand and that brand is in everything you do, including what you create. When you understand your ‘why’ and your ‘purpose’, you understand the natural pathway to the growth and evolution of your business and life. I love helping people walk a path that keeps them excited and passionate about manifesting their dream.
Transformation starts with the person, their vision, their goals and helping them work towards bringing that to life. When you start to build your business, it’s actually the beginning of a new life form, a new entity that needs to be nurtured as it grows and indeed continues to evolve.
When people start out building their dream business, everything changes. I have watched hundreds of people travel that journey and helped them navigate a new path and in fact a new life. I do believe our work and career is the modern-day rite of passage and stepping out into the world can be super exciting but it can be also overwhelming.
My passion is to nurture and guide those I work with to step into their power and realise their product or service in its full glory. It’s a true privilege to stand beside those I work with watch them wake up and shine.
It’s taken me a long time to consider myself an artist, but I finally realised that everything I do in my life, including my business is as an artist. Yes, I sing, write, illustrate, play guitar, piano and I’m a graphic designer, I am also a film-maker and scriptwriter – but I am an artist of life. Everything I do I approach as an artist because it allows me that freedom to express myself fully to myself and to others that I work with.
I love that as an artist I don’t feel judged. When I work as a brand-maker with clients, they understand that what I create is unique and comes from me as a gift to them. A self-expression is a form of storytelling, that is how we heal, we transform ourselves and others. Learning to find your authentic voice is a life-time journey and I have come to nurture myself rather than torture myself to get it right, I look to make it feel right – for me and my clients and practice trusting myself in all that I do.
I LOVE to interview amazing people and share their talents and insights with the world. My vision is to inspire and guide those looking for direction and inspiration.
My Show ‘The Conscious Room’ launched right when CO-VID hit, I thought amazing timing as it is all about helping those suffering career and business crisis. The show has aired on TV’s Channel C31 successfully and still currently getting the next episodes out there!
In 2017 I decided that women over 40 didn’t have a voice, so I created the ‘Mrs V Shift’, a yearly event that showcased 25 speakers to talk about every part of life that is impacted by ageism. It was held in 2017 & 2018 at the Langham and was incredible!
I am an advocate for many things, women, personal development and currently focused on entrepreneurship, conscious entrepreneurship.
I believe that the most important support you can give someone at present is to help them understand the importance of personal responsibility. If someone truly recognises the freedom, self-empowerment and flow of abundance that comes from taking full responsibility for what happens in your life, they wouldn’t hesitate.
Today we have to learn to show up, there is no more hiding and taking risks is necessary in order to build resilience and trust, trust in YOU.
Love. What a big word, another big word is relationships. Being in a relationship is one of the most challenging and yet rewarding experiences in life. Our relationships are how we truly grow. Our partners often reflect our own stuff and that is why we get so triggered! Yes, it can be hard, but after 15 years with my soul mate, a lifetime of personal development and spiritual work on myself, I can say that I am ready to own MY stuff. We all have a choice and I believe it’s important to remember that.
I choose my husband because from the day we met, whether it’s watching TV or being out at a party – we feel complete together. I no longer feel like I ‘need’ anything anymore. Perhaps I am becoming more complete with me, but that is the beautiful part, the journey continues and as walk this path of life, I’m grateful for his love and laughter.
Becoming a mother changed everything. I had never felt such incredible unconditional love from or for another being and I truly discovered the preciousness of life. I have been blessed with the most wonderful, beautiful boy (well man) he is now 28, but yes he will always be my baby boy.
It’s hard to describe motherhood before you become one you have an idea, but when you experience creating another being, your whole point of view changes. For me it did, I learnt to be more giving, stronger and in fact my words before I became one of the first 3 female ad directors was ‘If I can give birth to a human being – I can direct a TV Ad.’ That strength is precious and for that, I am truly grateful to have him in my life.
Scarlett Vespa believes the future belongs to those who are willing to embrace individual responsibility, have a half glass full attitude and never give up. As a brand-maker, transformation coach, speaker & founder of digital marketing firm TCA-CO, she has worked with iconic brands such as Disney, David Jones, Westfield including being Head of Broadcast for the Commonwealth Bank.
In March 2020, she launched E-School, a membership Platform for ‘The Conscious Entrepreneur’. The Membership gives you access to online courses including our unique ‘7 weeks to Build Your Business’ with video tutorials and training with over 100 worksheets and templates to use and evergreen resources.
You also have access to LIVE private group coaching with our ‘Guidance Team’ and Scarlett who will share their expert tips to help you be a successful conscious entrepreneur. Right now so many are at crossroads looking for direction as they take their next steps in seeking meaning and purpose.
I believe that the obstacles we face in our work life are the modern-day rite-of-passage to take us into a more meaningful life and to take accountability for our own success. The qualities of a conscious entrepreneur will give you everything you need to feel confident and successful in whatever you do, that is why I’m so passionate about the skillsets of an Entrepreneur.
So whatever stage you are at on this journey, there is plenty of help for you right here; take a look around at our blog, TV Show and Join our private Facebook Group to meet our like-minded ‘Conscious Entrepreneurs’.
Who has wanted to give up? Who has said, ‘I can’t do this anymore, I just want to walk away and sit on a mountain and hide.’ That was me, I had lost everything and didn’t want to feel the pain anymore.
This story began when I was at school. I wasn’t into school and school wasn’t into me. I left early and my parents were not unhappy to see me leave as they didn’t think I was as smart as my lawyer brother and scientist sister or my father who was a surgeon.
I went to secretarial college and loved it because I was free! I took a job as a secretary for my uncle who was orthopaedic surgeon, but it was when I fell into a job at Disney that my career began.
I spent 9 years on TV shows and films working with the likes of Nicole Kidman, Jack Thompson, Sam Neil and decided I needed to work in the real world – advertising. It earned a much better income and you had the combination of business and film which I loved.
I married and had a beautiful baby boy and began my career as a director. I was one of the first 3 female directors, which was tough in a very male-dominated advertising world.
I was also into Buddhism and the teachings of the mind, I travelled to Nepal and moved to Canberra to learn more, because my first question in life was ‘why?’. Why are we here and what is our purpose? In any case, by this time I was a single mum.
I was offered a job to be head of Broadcast for CBA and felt as though I had sold my soul to give up my directing career and only produce advertising work at a bank. But I was a single mum and I had to take the job. So, I moved back to Sydney and what I didn’t know was that this job would be one of my most favourite times in my career plus I met the love of my love and we have been together now for 15 years.
I loved the culture at the Bank (yes to my absolute surprise) the trust of the team and I learnt so much about business while making millions for the bank each year. Yes, I was an asset and it felt good to be respected and appreciated. But then there was a bank leadership change and it was time for me to leave. I then decided to go out on my own and start my own business – a video production company and studio.
About six months into the business I had a conversation with someone who had challenged me and said that I should be in front of the camera and do what I was passionate about – personal development and spirituality.
I kind of had a brain freeze (a Shazam moment) and decided to create TV show concept and go to the Cannes festival in France, LA and NYC (as you do).
It was incredibly challenging. Whenever you step into your purpose and path, you’ll always be tested I believe AND I literally bumped into a pillar on my first night and cut my eye! I remember two burly African American men looking at my husband, who wouldn’t hurt a fly. He gulped, I laughed and said ‘no, I really did walk into a pillar’.
On the last day of seeing Warner Bros, and some very famous Hollywood producers, we were waiting to see an important person in NYC, and I remember being covered in cold sores from stress thinking – ‘what am I doing here?’ We did make a great connection, but the worst was yet to come. So that brings me to that point in the story I started with, where I stood in the shower feeling stripped and bare.
I then had this epiphany that I am not my job, my money and no-one can take away my experience, my heart, my soul and who I am and then…. everything changed.
I had worked hard on understanding digital marketing and branding, I loved branding because it stands for finding your totem, your authentic self and power. I started to get work from friends, colleagues who reached out saying ‘I love the branding you are creating’. So, I started another business and to this day is flourishing.
Three years ago, I became very aware that women over 40 didn’t have a voice. This was when I started the Mrs V Shift Events to help bring all aspects of our lives together and discuss how we can encourage inclusivity and diversity. We have now hosted 2 wonderful Mrs V Shift events and will be continuing to do that within organisations and of our own accord.
As a ‘conscious entrepreneur’, a brand expert and transformation coach, I help a lot of clients find their confidence and especially for men and women over 40 who have had a fear around technology replacing their skill set. I have been working with a Silicon Valley organisation that is on the forefront of AI (artificial intelligence) and I can tell you that the future of work is about innovation, creativity, collaboration and community.
‘People who keep developing their human-ness will always have a future.’