How To Pick Colours For Your Logo

Did you know that the biggest contribution of consumers in choosing a specific brand or product is the visual appearance? Incredible isn’t it! So if you are in the process of starting your own business, this article is for you! Choosing the right colour for your logo is a major step in the process. Based […]

Career Change in Your 50’s

For years, surveys have revealed that over half of the workforce around the world are unhappy with their current jobs. Could this be because of compensation, benefits, work hours, or the work environment? Perhaps this is why many employees are switching jobs and changing career paths as this often the quickest solution. However, this is […]

6 Reasons Why You Need A Brand Guide

One of the most important steps to take in launching your business is coming up with your brand. This is a crucial step because your brand defines how people will perceive you and how well you will be known. The creation and maintenance of your brand are the key factors to being recognised and patronised […]

What Attracts Clients To Your Brand?

Branding is essential to business.  It is key to a successful company.  It is what consumers identify with and buy into.  It can become the company’s trademark.  So what attracts clients to your brand?  Is it a colour, a logo that is distinct to your company? What are your clients are drawn to? Good branding […]

Why Every Start-up Should Invest in Branding

[bigletter custom_class=””]A ‘start-up’ business is an ambitious undertaking, but without a doubt, building a strong brand early on, will affect your company’s success and future business.[/bigletter]

Whether You Like It or Not – Everyone has A Personal Brand

[bigletter]Being authentic and having a good understanding of what you want from your professional and personal life gives an air of confidence that is attractive to others. Yes, it is the big universal question – who are we and why are we here??? But there are some fundamental ways to find out. [/bigletter]