There are a lot more other strategies to increase your online presence such as blogging, word-of-mouth marketing, and optimizing the user’s experience. If all of these strategies are done in harmony, it is without a doubt that a small business can successfully build their online brand.
Being authentic and having a good understanding of what you want from your professional and personal life gives an air of confidence that is attractive to others. Yes, it is the big universal question – who are we and why are we here??? But there are some fundamental ways to find out.
I know after one of my interviews, I was so intent on getting my material right, I forgot to be myself and funnily enough that is actually the MOST important part of your appearance.