Despite the recent success of the personal development industry, which includes motivational speaking, there are still some business owners who think a professional speaker is nothing more than an entertaining show.

Some people go through life without having a clear goal. It’s as if they are riding a boat in a fast-moving river and they left the row on the riverbank. They’re just letting the water wash them away in different directions without a clear destination. Having a clear goal will anchor you so that you don’t get lost in the waves of the water.

I had the pleasure of speaking with Stewart Pearce – the Voice of Change. His work with icons like Princess Diana and Margaret Thatcher shows the depth of his impact on others. I could have listened to his voice and his words of wisdom for hours!

There are a lot more other strategies to increase your online presence such as blogging, word-of-mouth marketing, and optimizing the user’s experience. If all of these strategies are done in harmony, it is without a doubt that a small business can successfully build their online brand.

Business owners are often hesitant to hire a brand specialist. It would be excellent to have a knowledgeable brand specialist to consult for your business but more often than not, this falls under the non-urgent business needs.